Traveling to new parts of the world can be an exciting adventure. Many of us do this at some point in our lives. The problem is when you arrive at your new destination, it can be hard to find your way around, know what to do, what places to see, and getting the most value out of your trip. A new mobile device created by a start-up in Paris, Insidr Paris, seeks to address this shortcoming. The device allows tourists who come to Paris to find out about the best things to see and do, places to eat, and all while enjoying a community atmosphere. It also provides free wifi!
I advised this start-up while I was in living Paris on ways they could make the device more usable for the target audience and also how they could target the large business traveller market.
To do this, I conducted Usability Testing of the device, watching as different people used the device to try to find places to go and things to do. We also watched as people engaged in the Community building part of the app and noted the questions they asked and responses they received.
We found that people loved Insidr Paris overall. But there was some difficulty in navigating between the different applets. I advised the founders on ways to make the transition smoother and more seamless. The results turned out very well.